We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Caught in the Crossfire: The Effects of the Russo-Ukrainian War on Trademarks of Multinational Corporations Analyzed through the Starbucks and Stars Coffee Conflict.
- Authors
Zehr, Hugh H.
- Abstract
The article analyzes the ineffectiveness of Russian and international trademark policies using the Starbucks and Stars Coffee conflict as an example. Topics include the failure of existing international trademark law in protecting the trademark rights of multinational corporations in Russia, an analysis of the recommendations by scholars for international trademark policy and the calls for changes to international trademark policy through the use of existing law to create a stronger policy.
- Subjects
RUSSIA; TRADEMARK laws; TRADEMARKS (International law); STARBUCKS Corp.; INTERNATIONAL business enterprises
- Publication
Journal of Corporation Law, 2023, Vol 49, Issue 1, p209
- ISSN
0360-795X
- Publication type
Article