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- Title
Las elecciones al parlamento andaluz de 2018 en Instagram: partidos políticos, periodismo profesional y memes.
- Authors
CARRASCO-POLAINO, Rafael; SÁNCHEZ-DE-LA-NIETA-HERNÁNDEZ, Miguel-Ángel; TRELLES-VILLANUEVA, Alicia
- Abstract
Social networks are currently crucial to communication in all contexts and the possibilities for information dissemination are no longer concentrated in the hands of media companies. Hence, using quantitative methodology, the research analyses the communication strategies of the political parties participating in the 2018 elections to the Parliament of Andalusia (Spain) on Instagram, as well as the role of journalists and the media in relation to the engagement obtained. The results show that only the VOX party developed a nationally planned strategy and that individual journalists achieved higher dissemination and generated more engagement than news corporations. On the other hand, any message in meme format received the largest dissemination in comparison with other types of message. The time-frame imposed a limitation on the research as it focused on a single electoral campaign. It is expected that future papers will analyse new electoral campaigns so the conclusions presented here may be endorsed.
- Subjects
ANDALUSIA (Spain); POLITICAL parties; POLITICAL communication; INFORMATION dissemination; SOCIAL networks; PRESS relations
- Publication
Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2020, Vol 11, Issue 1, p75
- ISSN
2530-0024
- Publication type
Article
- DOI
10.14198/MEDCOM2020.11.1.19