Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleIn the Face of Self-threat: Why Ambivalence Heightens Consumers' Willingness to Act.AuthorsReich, Taly; Fulmer, Alexander G.; Dhar, RaviSubjectsYALE University; AMBIVALENCE; EXPERIMENTAL psychology; PSYCHOLOGICAL disengagement; SOCIAL psychology; HUMAN behaviorPublicationAdvances in Consumer Research, 2021, Vol 49, p166ISSN0098-9258Publication typeArticle