Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title“The Wellness Religion”: Consuming Purity as an Aspirational Lifestyle.AuthorsTianqi Chen; Keinan, Anat; Paharia, NeeruSubjectsMORAL foundations theory; NEW Year's resolutions; FOOD preservativesPublicationAdvances in Consumer Research, 2020, Vol 48, p280ISSN0098-9258Publication typeArticle