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- Title
Innovation among Latinos: Exploring Differences across Genders.
- Authors
Caraballo, Vinny; Gates, Denise
- Abstract
This study begins the effort to understand how cultural diversity impacts innovation. In an attempt to assess the attitudes, opinions, and disposition of individuals with diverse backgrounds have towards innovation, a group of 781 Latino professionals were surveyed. Responses were tallied by gender to find out if there is a difference in how males and females in this demographic view innovation. Results show that for the most part the genders are in alignment, but there are several important areas in which they differ. These are in how innovation is defined, risk taking, where innovation provides the most value, and who is in the best position to initiate innovation.
- Subjects
CULTURAL pluralism; TECHNOLOGICAL innovations; HISPANIC Americans; ATTITUDES toward technology; GENDER differences (Psychology)
- Publication
Universidad & Empresa, 2011, Vol 20, p84
- ISSN
0124-4639
- Publication type
Article