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- Title
ANÁLISE DOS WEBSITES OFICIAIS DOS DESTINOS TURÍSTICOS CLASSIFICADOS SOCIOCULTURALMENTE PELA REVISTA THE ECONOMIST INTELIGENCE UNIT LIMITED.
- Authors
Rodrigues Ferreira, Juliana; Fernandes Ferreira, Lissa Valéria; Paiva Neto, Aureo
- Abstract
Due to the increased accessibility of tourism by the world's population, tourist destinations have invested in the internet, through websites, as a mean of advertising the attractions of cities and providing information for potential visitors about the destination. In this context, this paper carried out a qualitative analysis of the official websites of some cities that were among the top three in the ranking of sociocultural competitiveness promoted by The Economist Intelligence Unit Limited in 2012, seeking to determine their efficiency in regard to the distribution of tourist information to consumers. The techniques of SWOT analysis and the Critical Success Factors for Websites, proposed by the World Tourism Organization, were used. As a result, it was found that the official tourism websites, even though they created by major international destinations, still have weaknesses that must be corrected, in order to improve the quality of communication between destinations and tourists.
- Publication
Turismo: Visão e Ação, 2016, Vol 18, Issue 3, p557
- ISSN
1415-6393
- Publication type
Article
- DOI
10.14210/rtva.v18n3.p557-583