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- Title
Civic duty and political advertising.
- Authors
Degan, Arianna
- Abstract
Should voter awareness policies and get-out-the-vote movements be promoted? This paper addresses the question using a model of political advertising that incorporates both the mobilization and the persuasion aspects of advertising. We characterize the equilibrium and conduct comparative statics analysis allowing evaluation of the effect of voter awareness policies or the activity of get-out-the-vote movements on political advertising and the information aggregated by the electoral outcome. We find that such policies or movements may lead to either an increase or a decrease in political advertising as well as in the probability that the candidate preferred by a majority of (all informed) citizens is elected.
- Subjects
POLITICAL advertising; TAXATION; AWARENESS; VOTERS; ECONOMIC policy; MASS mobilization; ECONOMIC equilibrium; COMPARATIVE studies; INFORMATION theory
- Publication
Economic Theory, 2013, Vol 52, Issue 2, p531
- ISSN
0938-2259
- Publication type
Article
- DOI
10.1007/s00199-011-0655-1