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- Title
A FUNNY THING HAPPENED ON THE WAY TO THE FORTUNE OR LESSONS LEARNED DURING 25 YEARS OF TRYING TO TRANSFER A BEHAVIORAL TECHNOLOGY.
- Authors
Pennypacker, H. S.
- Abstract
The article discusses the contribution of behavioral sciences in detecting breast tumors during the Breast Self-Examination Project of the University of Florida in the U.S. It notes the objectives and findings of a full-scale experimental analysis of the behavior known as manual breast examination. The article discusses the MammaCare breast self-examnination system created as a result of the project and discusses lessons learned from technology transfer.
- Subjects
BREAST exams; MEDICAL self-examination; TECHNOLOGY transfer; PSYCHOLOGY; UNIVERSITY of Florida
- Publication
Behavioral Technology Today, 2008, Vol 5, p1
- ISSN
1532-9518
- Publication type
Article