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- Title
Managing Adversity: Brands and COVID-19.
- Authors
Cahakraborty, Anirban; Arora, Swapan Deep
- Abstract
During the same period, 7 European countries, 9 countries in the Asia-Pacific, 12 American (North and South) countries and 19 African countries implemented localized lockdown, whereas 7 countries of the Middle East and North Africa announced a national lockdown ([13]). Keywords: Crisis; Societal Marketing; COVID-19; Brand Response EN Crisis Societal Marketing COVID-19 Brand Response 106 115 10 07/04/22 20220601 NES 220601 THE LOCKDOWN B A b s the unseasonal rain lashed at the picture window of his 42nd-floor apartment in Kolkata, I Srimaan i Ashit thought that the overcast sky aptly reflected the mood all around. Graph: Exhibit 2: Source: Based on fictitious data.[4] Graph Exhibit 3: A Summary of Ashit's Firm's Business as of the Imposition of National Lockdown in India in March 2020.
- Subjects
COVID-19; BASIC reproduction number; CHILD labor; HOSPITAL medical staff; BUSINESS enterprises; INTERNAL marketing
- Publication
Vikalpa: The Journal for Decision Makers, 2022, Vol 47, Issue 2, p106
- ISSN
0256-0909
- Publication type
Article
- DOI
10.1177/02560909221105937