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- Title
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings.
- Authors
Riley, Jen; Bryant, Morgan M.; Nicewicz-Scott, Kate; Watson, Amy; Turner-Henderson, Tiffanie
- Abstract
This research interprets the destabilization in U.S. higher education using Layton's theory of marketing systems to detail disruptions to academia's system settings. It highlights three impacted areas: governance, sentiment, and transformation. The authors examine the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education. It critically examines these shifts by intertwining history with the demands of today's evolving landscape, emphasizing the need for transformative change. Layton's theory is utilized in this study to provide stakeholders a starting point to make informed, situationally aware strategic decisions during the choice and value-added phases of the framework based on Layton's Marketing Systems Theory.
- Subjects
ACADEMIA; SYSTEMS theory; MARKETING theory; POWER (Social sciences); HIGHER education; TRANSFORMATIVE learning
- Publication
Journal of Macromarketing, 2024, Vol 44, Issue 2, p348
- ISSN
0276-1467
- Publication type
Article
- DOI
10.1177/02761467231222540