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- Title
Computer Program Abstracts.
- Authors
Lassner, Rupert J.; Carmone, Frank J.
- Abstract
The article presents list of computer program abstracts related to marketing research, including "A System for the Analysis of Consumer Panel Data," by Ronald E. Frank and William F. Massy, "Stat Pref: An IBM 360/65 FORTRAN IV Program Package for Unidimensional Scaling of Preference Data," by J. M. W. Hogen and "Tricon: An IBM 360/65 FORTRAN IV Program for the Triangularization of Conjoint Similarities Data," by Frank J. Carmone, Paul E. Green and Patrick J. Robinson.
- Subjects
MARKETING research; COMPUTER software; INDUSTRIAL research; CONSUMER panels; FORTRAN IV; TRIANGULARIZATION (Mathematics); CONJOINT analysis
- Publication
Journal of Marketing Research (JMR), 1968, Vol 5, Issue 2, p218
- ISSN
0022-2437
- Publication type
Abstract
- DOI
10.1177/002224376800500212