We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
OUTBOUND INDIAN TOURIST'S PERCEPTION OF SINGAPORE TOURISM : A LESSON FOR INDIAN TOURISM.
- Authors
VINAYEK, RAVINDER; BHATIA, ARCHANA
- Abstract
The India outbound market has grown slowly but steadily over the past few years. Intra-regional travel as in between the countries of South Asia is on the rise and at times economical too. In view of the intense competition in the Indian tourism sector with rapid corporatization of tourism services tourist satisfaction and services quality has been considered as essential requirement for survival. The present study examines the outbound Indian tourist's perception of Singapore Tourism from divergent angles. The study highlights the Indian tourist's perception and other factors, which can be used by Indian tourism sector for enhancement. 150 outbound Indian tourists were included in the study. The results of the analysis would enable Indian tourism sector to further recognize the tourist's preferences for better satisfaction which ultimately leads to tourist loyalty and portability.
- Subjects
INDIA; SINGAPORE; TOURIST attitudes; CORPORATIZATION; TOURISM; QUALITY of service
- Publication
CLEAR International Journal of Research in Commerce & Management, 2013, Vol 4, Issue 3, p14
- ISSN
2249-4561
- Publication type
Article