Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSOCIAL MEDIA AS AN ACADEMIC RESEARCH TOOL: EFFICACIES AND CONCERNS.AuthorsCrombie, Philippa; Fraser, CathSubjectsUSER-generated content; SOCIAL media; HYACINTHOIDES; ONLINE social networks; CUSTOMER satisfaction; UNIVERSITY research; SOCIAL science research; MARKETINGPublicationScope: Contemporary Research Topics (Learning & Teaching), 2022, Issue 11, p75ISSN1179-951XPublication typeArticleDOI10.34074/scop.4011010