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- Title
SUSTAINABLE DEVELOPMENT -- AN IMPERATIVE OF INDUSTRIAL COMPANIES. CASE STUDY: COCA-COLA HBC ROMANIA.
- Authors
Popescu, Catalin; Oţelea, Mihaela
- Abstract
The paper begins with a summary of the concept, emphasizing that sustainable development is a strongly supported policy around the world. The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania. Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.
- Subjects
EASTERN Europe; SUSTAINABLE development; CORPORATE culture; COCA-Cola HBC Romania Srl; ECONOMICS
- Publication
Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2015, p213
- ISSN
1844-7007
- Publication type
Article