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- Title
EXPLORING THE CORRELATION BETWEEN SERIOUS LEISURE AND RECREATION SPECIALIZATION DURING ROLE TRANSITION OF FOOD CRITICS USING ADDICTIVE TENDENCY AS AN MODERATOR.
- Authors
Chih-Yun Yang
- Abstract
With the development of modern food culture, the numbers of food critics or food review commentators actively participating in various kinds of food review programs are increasing fast. The food critics are keen to discover new food tastes and new dining experiences, and they also love to make comparison with other gourmet foods. Their involvement in food review programs ranges from low-involvement pursuit of good taste food to high-level involvement that the food critics have to do own research. From another viewpoint, through the series of transition to high-level involvement in food review programs with specialization, their behaviour will be transcended from simply participation as leisure activity to becoming new focus of life. Our study was based on the theories of Stebbins (1982) and Bryan (1977) who proposed that any recreation will eventually become a specialization. We analyzed the involvement of food critics in food review programs and explored the causal relationship between "serious leisure", "addictive tendency" and "recreation specialization". We examined the moderating effect of "addictive tendency" on the role transition of program participants. Our study launched a questionnaire survey, in which we selected test subjects that were food columnists, bloggers, and amateur commentators who had participated in food tasting and dining programs. Our analysis results show that if the characteristics of "serious leisure" reflected by program participants are more notable, the behaviour of activity participant will be demonstrated with higher level of recreation specialization. Also, guest commentators in food review programs can regulate the addictive tendency during the transition process in order to attain higher level of recreation specialization.
- Subjects
LEISURE; RECREATION; FOOD industry; EXPERTISE; TASTE testing of food; FOOD writers
- Publication
Pakistan Journal of Statistics, 2011, Vol 27, Issue 5, p709
- ISSN
1012-9367
- Publication type
Article