Works matching IS 0972-6845 AND VI 15 AND IP 4 AND DT 2016
Results: 4
The Relationship Between Service Quality and Customer Satisfaction and Retention in Ghana's Luxury Hotels.
- Published in:
- IUP Journal of Marketing Management, 2016, v. 15, n. 4, p. 60
- By:
- Publication type:
- Article
Influence of Attitude Towards Advertisement on Purchase Intention: Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach.
- Published in:
- IUP Journal of Marketing Management, 2016, v. 15, n. 4, p. 45
- By:
- Publication type:
- Article
Predicting the Consumers' Brand Switching Behavior for Cellphones: Application of Markov Chain Models.
- Published in:
- IUP Journal of Marketing Management, 2016, v. 15, n. 4, p. 31
- By:
- Publication type:
- Article
Prediction of Buying Intention for Online Shopping: An Empirical Study.
- Published in:
- IUP Journal of Marketing Management, 2016, v. 15, n. 4, p. 7
- By:
- Publication type:
- Article