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- Title
Research on Clothing Consumption Habits of Older Consumer --A Case Study of Shaoxing Region.
- Abstract
With China entering the aging society, fashion design targeting senior citizens is becoming a big challenge as well as a great opportunity; therefore its commercial value and development potential attract apparel enterprises' attention. Nowadays, many problems exist in this field, especially the backwardness in the research of the consuming psychology. This thesis studied the buying habits of elderly clothing consumer, and provided some references for related enterprises making positioning on elderly clothing market. According to the case study of Shaoxing region, senior consumers have a rational view on consumption; elderly female consumers have higher desire to purchase clothing. In order to gain market competitiveness, clothing enterprises should attach importance to product quality and improve service.
- Subjects
SHAOXING (China); FASHION design; OLDER people's attitudes; CONSUMER attitudes; CLOTHING &; dress
- Publication
China Textile Leader, 2013, Issue 12, p89
- ISSN
1003-3025
- Publication type
Article