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- Title
What's in a Name? A Lot if You're a Little-Known Microbe.
- Authors
SMITH, DAVID ROY; JAMES, ERICK R.
- Abstract
The author discusses the impacts of the microbes named in unique or different way such as Cthulhu macrofasciculumque, Cthulhu, and Barbaturex morrisoni in news and social media. He states that with controversial or unique names given after the microbes or microorganisms it gains a lot of publicity and attention to people. He also mentions that researchers that discovers species and wants publicity might want to consider using famous names from history or fiction and realize its benefits
- Subjects
NAME trademarks; PUBLICITY; MICROORGANISM identification; CLASSIFICATION of microorganisms; SOCIAL media &; society
- Publication
BioScience, 2013, Vol 63, Issue 10, p791
- ISSN
0006-3568
- Publication type
Opinion
- DOI
10.1525/bio.2013.63.10.5