Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns.AuthorsKastern, WilliamSubjectsMARKETING; BUSINESS planningPublicationIndexer, 2012, Vol 30, Issue 4, p215ISSN0019-4131Publication typeBook Review