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- Title
« Couvrez cette mort que je ne saurais voir »: du rapport singulier entre consommateurs seniors et objets d'occasion.
- Authors
Dehling, Aurélie
- Abstract
Today, second-hand purchasing is the primary emerging consumption trend: this article recommends observing and understanding the usage and attitudes of senior consumers, the engines of tomorrow's economy, with regard to this alternative means of consumption. After having demonstrated the singular nature of their usage and attitudes, this article holds up a mirror, to articulate, either positively or negatively, the relationship between objects and aging consumers. Recommendations are then detailed to help sector professionals maximize their secondhand offer's attractiveness among consumers aged 55 and over.
- Publication
Décisions Marketing, 2014, Issue 76, p47
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.076.47.60