Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleNUMÉRO SPÉCIAL DÉCISIONS MARKETING 2014 Marketing et vieillissement des consommateurs.AuthorsUrien, BertrandSubjectsMARKETING periodicals; DECISION making; PUBLISHING; PERIODICAL articles; PERIODICAL publishingPublicationDécisions Marketing, 2013, Issue 69, p9ISSN0779-7389Publication typeArticleDOI10.3917/dm.069.0009