Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLA TÉLÉRÉALITÉ POURRAIT-ELLE CONTAMINER LA RELATION COMMERCIALE SUR INTERNET?AuthorsAttuel-Mendés, Laurence; Notebaert, Jean-FrançoisSubjectsINTERNATIONAL economic relations; TELEVISION; INTERNET marketing; ELECTRONIC commerce; NEW product development; TECHNOLOGICAL innovationsPublicationDécisions Marketing, 2012, Issue 67, p88ISSN0779-7389Publication typeArticleDOI10.7193/DM.067.88.90