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- Title
L'INTER-FONCTIONNALITÉ ET LA FAMILIARITÉ DES ÉQUIPES DE DÉVELOPPEMENT DE PRODUITS NOUVEAUX COMME FACTEURS DE PERFORMANCE.
- Authors
Gotteland, David; Haon, Christophe; Fornerino, Marianela; Couilloud, Loïc
- Abstract
Ninety-seven percents of firms have already used inter-functional teams to develop their new products. Under which conditions is this strategy effective? The purpose of this paper is twofold: First, it proposes a synthesis of the mechanisms by which inter-functionality leads to greater new product performance. Second, it highlights, within a sample of 157 product managers, that team familiarity is a key variable so that inter-functionality induces the expected increase in new product performance. To conclude, the managerial consequences of these results are discussed.
- Subjects
NEW product development; BUSINESS planning; PRODUCTION management (Manufacturing); EXECUTIVES; PRODUCTION functions (Economic theory); TEAMS in the workplace
- Publication
Décisions Marketing, 2007, Issue 48, p35
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/dm.048.35.46