Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTherapeutic Value of Drugs Frequently Marketed Using Direct-to-Consumer Television Advertising, 2015 to 2021.AuthorsPatel, Neeraj G.; Hwang, Thomas J.; Woloshin, Steven; Kesselheim, Aaron S.AbstractThis cohort study assesses whether drugs with the most direct-to-consumer television advertising represent advances over existing treatments.SubjectsDIRECT-to-consumer prescription drug advertising; PUBLIC health; ADVERTISING; TELEVISION; DESCRIPTIVE statistics; GENERIC drugs; MEDICAL prescriptions; PHARMACEUTICAL industry; DATA analysis software; POLICY sciencesPublicationJAMA Network Open, 2023, Vol 6, Issue 1, pe2250991ISSN2574-3805Publication typeArticleDOI10.1001/jamanetworkopen.2022.50991