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- Title
Diseño, identidad e ideología: el diseño como discurso.
- Authors
Rivera-Plata, Alejandro
- Abstract
This analysis or reflection seeks to present the existing relationships between identity, ideology and design products, establishing that there are underlying traits in them that reveal ideological and identity structures. First, we define the dynamics of the construction of individual identity. Then, we explain how these identities participate in the definition of ideological structures and establish the ways in which these structures, which have a social meaning, resort to discourse as a means of representation and negotiation. Finally, we reveal how design products possess characteristics that define them as discourse and, therefore, they possess properties and structures similar to those of linguistic discourses.
- Publication
Pensamiento, Palabra y Obra, 2018, Vol 20, p94
- ISSN
2011-804X
- Publication type
Article