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- Title
THE IMPERATIVE NEED FOR DIVERSITY IN A CHANGING MEDIA LANDSCAPE.
- Authors
NOERDLINGER, RACHEL
- Abstract
The article offers the author's insights on the need to diversify in the changing media and technology in handling customer crisis issues. Topics mentioned include the importance to keep with the new technology and media to avoid political apathy, the increased need in public relations due to the growing international marketplace, and the use of humanitarian minister Reverend Al Sharpton of media activism.
- Subjects
MASS media; DIVERSITY in organizations; PUBLIC relations management; APATHY; INTERNATIONAL markets; SHARPTON, Al, 1954-; ACTIVISM
- Publication
Harvard International Review, 2016, Vol 38, Issue 1, p14
- ISSN
0739-1854
- Publication type
Opinion