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- Title
What if Simulation for a Brazilian Company Regarding Marketing Budget.
- Authors
Pinto, Diogo
- Abstract
The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.
- Subjects
BRAZIL; BUDGET; BUSINESS enterprises; MARKETING; SIMULATION methods &; models; BUDGET analysts
- Publication
Journal of Economic Development, Environment & People, 2016, Vol 5, Issue 2, p31
- ISSN
2285-3642
- Publication type
Case Study
- DOI
10.26458/jedep.v5i2.498