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- Title
Packaging Jewishness: Novelty and Tradition in Kosher Food Packaging.
- Authors
Weiss, Elliott
- Abstract
Examines the role of nostalgia in the design of packaged labels particularly in the commodification of Jewishness or yiddishkeit through the use of mythological devices in kosher packaged foods. Significance of the commodification tradition through marketing to manufacturers of packaged foods; Description of the packaged kosher foods; Relation of the film "Fiddler on the Roof" to the Jewish tradition; Implication of the Judaica culture for the kosher product consumption.
- Subjects
KOSHER food; FOOD packaging; FOOD labeling; COMMODIFICATION; FIDDLER on the Roof (Film); JEWISH literature; KOSHER food industry
- Publication
Design Issues, 2004, Vol 20, Issue 1, p48
- ISSN
0747-9360
- Publication type
Article
- DOI
10.1162/074793604772933766