Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAGENDA: conférences, formations et séminaires.SubjectsPUBLISHING; PERIODICAL articles; MARKETING periodicals; CORPORATE communications; CONFERENCES &; conventions; SEMINARSPublicationRevue Française du Marketing, 2013, Issue 242, p83ISSN0035-3051Publication typeArticle