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- Title
Le management de la communication de crise.
- Authors
CROS, MICHEL; CROS, SOPHIE
- Abstract
Crisis communication occurs the minute a disruption is detected within a given institution, and its operations and the pursuit of its strategic objectives are jeopardized. In such a situation, the intervention of the communicator as manager of a deteriorated situation is a major asset to develop a competitive advantage. This study presents the structural invariant conditions necessary for the communicator, and the hypotheses necessary to their realization in the current context; then it shows -- through a case study - how to establish the ideal conditions for their implementation.
- Publication
Management international / International Management / Gestiòn Internacional, 2015, Vol 20, Issue 1, p150
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1045362ar