We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Effets du sentiment communautaire virtuel sur la fidélité.
- Authors
YAHIA, IMÈNE BEN; CHAABOUNI, AMEL
- Abstract
The sense of virtual community is defined as the sense of being tied to the group. It is relatively a new concept that needs more exploration. First, this research develops a French scale measure for it. The latter relies on the scale measure of Koh and Kim (2003). Second, its influence on loyalty is explored. Data from 342 members of company-managed virtual communities have been collected. Results show that the sense of virtual community favours loyalty. However, it makes weaker the influence of the relationship quality on loyalty.
- Subjects
VIRTUAL communities; CUSTOMER loyalty; CUSTOMER service research; SOCIAL groups research; SOCIAL influence
- Publication
Management international / International Management / Gestiòn Internacional, 2015, Vol 19, Issue 2, p189
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1030395ar