We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Intellectual Structure of Export Orientation in International Marketing: A Bibliometric Coupling.
- Authors
Melese, Esubalew Moges; Kumar, Ajay
- Abstract
This study aims to present the structure of export orientation research and clusters over 10 years of research. The bibliometric analysis was made up of 434 articles from the Scopus database. To analyze the extracted data, three bibliometric techniques were applied: Citation Analysis, Keyword Analysis, and Bibliographic Coupling. The results show an exponential increase in research on export orientation research. The study also revealed eight clusters based on publications from the last ten years. The main themes that emerged related to export orientation research include; Marketing performance and export orientation, firm’s productivity and efficiency orientation, local to global upgradation and export orientation, industrial policy, manufacturing and export orientation, technology as a stimulant for change, competitive strategy for export orientation, and value chain coordination. It allows the researcher to better understand the most common issues of the last 5 years and relate these issues to current problems in the international marketplace.
- Subjects
INTERNATIONAL markets; EXPORT marketing; BIBLIOMETRICS; CITATION analysis; MARKET orientation; EXPORTS; INDUSTRIAL clusters
- Publication
Brazilian Business Review (Portuguese Edition), 2024, Vol 21, Issue 3, p1
- ISSN
1807-734X
- Publication type
Article
- DOI
10.15728/bbr.2023.1483.en