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- Title
Critical Success Factors of Web-Based E-Service: The Case of E-Insurance.
- Authors
Lee, Sang M.; Cata, Teuta
- Abstract
This study focused on the adoption of Web-based applications in the insurance industry. An indepth investigation of relevant literature on the technology adoption process and related issues, and the data collected from auto and life insurance companies identified several factors that affect e-insurance performance (in terms of both tangible and intangible benefits). Web site availability, organizational support, customer pressure, degree of business integration, an ebusiness plan, organization age, and organizational size were identified as critical factors for online performance. This study also revealed that insurance companies perceive more tangible and intangible benefits when they do substantial business through online sales
- Publication
International Journal of E-Business Research, 2005, Vol 1, Issue 3, p21
- ISSN
1548-1131
- Publication type
Article
- DOI
10.4018/jebr.2005070102