Describes the star image of Jackie Coogan, the popular U.S. child actor of the early to mid-1920s and Charlie Chaplin's co-star in the 1921 film 'The Kid.' Relation of Coogan's stardom to changing conceptions of the child during the late 19th and early 20th centuries; Role of Coogan in the reshaping of symbolic systems during the development of U.S. consumer culture; Features of Coogan's films.