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- Title
The Social Body of Knowledge: Nurturing Organizational Social Capital via Social Media Based Communities of Practice.
- Authors
Kline, Joel; Alex-Brown, Konstanze
- Abstract
Purpose: To develop a theoretical model that layers community structure on top of employee social media engagement to improve social capital. This improved social capital leads to tacit knowledge sharing. Method: The proposed theoretical model is grounded in previously published research on organizational social capital and communities of practice, relevant literature, and survey research. The authors examine aspects of their previous research in social media and communities to build a theoretical model. Results: The theoretical model shows the congruent outcomes that occur when using social media to establish communities of practice to address the problem of sharing tacit knowledge within an organization. Conclusions: Communities of practice can form an important bridge between social media technology and people within an organization. Technical communicators can layer communities of practice on the top of social media for an effective strategy to develop increased social capital to support innovation, communication, and body of knowledge efforts.
- Subjects
ENGAGEMENT (Philosophy); SOCIAL media; BUSINESS models; TACIT knowledge; COMMUNICATION of technical information
- Publication
Technical Communication, 2013, Vol 60, Issue 4, p279
- ISSN
0049-3155
- Publication type
Article