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- Title
Convergência tecnológica, competição e entrada de empresas de TV por assinatura em municípios brasileiros.
- Authors
Escudeiro, Fulvia Ilessel; Filho, Arthur Barrionuevo; de Lucinda, Cláudio Ribeiro
- Abstract
A changc in thc Brazilian rcgulalory framcwork is currcntly undcr discussion to allow frccr cnlry for cablc TV in local markcts, in ordcr to incrcasi lhe dcploymcnt ofbroadband in regions currcnlly without broadband access. To better understand thc cffccts of such a mcasurc, wc invesligate entry in three services currcntly provided by cablc TV operators: thc cablc TV service, broadband Internet access, and thc combination of both, thc so-callcd "combo". Thc cmpirical rcsults indicatc thal thc entry decision for these services is intcr-rclatcd and that cnlry liberalization has a very limited role in broadband dcploymcnt. Furthcrmorc, minimum coverage requirements could have cffccts oppositc to what is inlcndcd, by reducing thc willingness to entry in regions without cablc TV
- Subjects
BRAZIL; CABLE telecommunication services; ACCESS to cable television; DISCRETE choice models; CABLE television networks; SUBSCRIPTION television; BROADBAND communication systems
- Publication
Revista de Economia e Administração, 2013, Vol 12, Issue 1, p75
- ISSN
1676-7608
- Publication type
Article
- DOI
10.11132/rea.2012.696