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- Title
Reporting on the State Legislature: A Case Study of Inter-media Agenda-Setting.
- Authors
Atwater, Tony; Fico, Frederick; Pizante, Gary
- Abstract
The article presents a case study of inter-media agenda-setting. Traditionally, agenda-setting research has investigated the relationship between the agenda of issues presented by the news media and that held by the public. Recently accumulated evidence suggest that the news media exert a causal influence, under some conditions, on the public's agenda. But previous research has been less definitive in explaining how the agendas of particular media are formed. This study explored the potential operation of inter-media agenda-setting, that is, whether the news agenda of one medium follows that of another. Previous qualitative and quantitative research indicates such a pattern might occur systematically. Journalist Warren Breed developed the concept of standardization to describe and help explain the similarity of content and style among the nation's newspapers. Breed focused on factors contributing to the standardization process. Such factors included the news agendas formed by wire agencies in the wire budget and the reluctance of local editors to significantly change wire content.
- Subjects
MASS media influence; AGENDA setting theory (Communication); PRESS; MARKET-driven journalism; BREED, Warren; JOURNALISTS
- Publication
Newspaper Research Journal, 1987, Vol 8, Issue 2, p53
- ISSN
0739-5329
- Publication type
Case Study
- DOI
10.1177/073953298700800206