Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleYour Ad Here: The Cool Sell of Guerrilla Marketing.AuthorsGreenwell, D. M.AbstractA review of the book "Your Ad Here: The Cool Sell of Guerrilla Marketing," by Michael Serazio is presented.SubjectsYOUR Ad Here: The Cool Sell of Guerrilla Marketing (Book); SERAZIO, Michael; GUERRILLA marketing; NONFICTIONPublicationJournal of Popular Culture, 2013, Vol 46, Issue 6, p1356ISSN1540-5931Publication typeBook ReviewDOI10.1111/jpcu.12095