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- Title
DEBATES ON THE FUNCTION OF TELEVISION AS A SOCIAL FUNCTION DESIGNER.
- Authors
DURAL, A. Baran; DURAL, Şermin
- Abstract
Television can be said to be the most effective mass communication tool that shapes human life. Although the internet is sen as the most işportant the latest and perheps the most indispensable technological development in communication is used by the vast majority of society, one can not estimatethe television as a majör device in mass communication. In this article, comparing the opinions of the communicative experts from different ideological perspectives, the fact that television has a social transformation- configuration function that affects all sub- groups/ sub - cultures, starting from the partial audience (individual) have been discussed. On the one hand, television, which transforms the masses- by gathering perceptions in one spot and by channelizing the social sense, sometimes concealing it, marks as the technological and ideological impact sphere of naturel and global power struggles. Moreover, this attribute is carried out secretly by feeding it to the functions of entertainin - informing- educating, which it adds to its broadcasts. However, television has the function of being an opposition and signal device that awakens the masses. The thematic channels, especially in the face of mass channels, can create the opposite pole with unity and pluralism against to the matrix of control power/political power/capitalism. It can also become the guardian of the most fundamental human rights. However, in both options, it is important to remember that deconstructing feature of television against the hermeneutic qualities of the old MCTs such as newspapers, magazines and even radio. Perhaps the television earns the power of transformative power in a form that is hostile, re-empowering, in its deliberate attitude toward the single-mindedness of the old mass media, which represents the interpretative approach.
- Subjects
SOCIAL skills; MASS media; POWER (Social sciences); CIVIL rights; ATTITUDE (Psychology)
- Publication
Management & Education / Upravlenie i Obrazovanie, 2018, Vol 14, Issue 4, p15
- ISSN
1312-6121
- Publication type
Article