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- Title
Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective: some reflections in theory and in praxis.
- Authors
Baldarelli, Maria-Gabriella; Gigli, Sabrina
- Abstract
Corporate reputation is a multi-stakeholder concept that is reflected in the perceptions that stakeholders have of an organization. There is much evidence that reputation interacts diversely with different stakeholder groups and in relation to other concepts such as corporate responsibility. In this paper, we propose the implementation of the reputational quotient on a sample of Italian SMEs and attempt to discover and measure the relationship with corporate responsibility. Thus concluding that the instruments used for measuring and managing reputation can also be usefully employed in terms of corporate responsibility.
- Subjects
ITALY; SOCIAL responsibility of business; CORPORATE image; STAKEHOLDER theory; PRAXIS Series tests; REPUTATION (Law); MANAGEMENT
- Publication
Journal of Management & Governance, 2014, Vol 18, Issue 2, p589
- ISSN
1385-3457
- Publication type
Article
- DOI
10.1007/s10997-011-9192-3