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- Title
The Role of Creative Courses in Entrepreneurship Education: A Case Study in Indonesia.
- Authors
Larso, Dwi; Saphiranti, Dona
- Abstract
There is a growing need of opportunity-driven entrepreneurs for Indonesia's economy. Although number of business units in Indonesia is huge, about 20% of population, they mostly are necessity-driven, micro-small sized producing little value to the market. Through its School of Business and Management in collaboration with its Faculty of Art and Design, ITB develops an MBA program in Creative and Cultural Entrepreneurship in cooperation with Goldsmiths, University of London in UK. Its curriculum is (1) designed to meet an MBA educational standard, (2) especially focused to develop 'right brain' capability through creativity, design, art, and culture classes, and (3) strongly intended to nurture students in their business creation and start-up processes through mentoring by entrepreneurs. Three creative courses are developed: (1) Design Thinking, (2) Art, Design, and Culture, and (3) The Contextual Nature of Creativity. These courses develop creative and innovative thinking to create high value products/services to the market and expose students with the richness of Indonesia's art and cultural products.
- Subjects
INDONESIA; ENTREPRENEURSHIP; ECONOMIC development; BUSINESS size; STRATEGIC business units; NEW business enterprises; INDONESIAN economy
- Publication
International Journal of Business, 2016, Vol 21, Issue 3, p216
- ISSN
1083-4346
- Publication type
Article