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- Title
REDEFINING BUSINESS SUCCESS WITH RESOURCEFULNESS.
- Authors
Rogers, Franci
- Abstract
The article explains the importance of resourcefulness in achieving business success. Baylor management and entrepreneurship assistant professor Steven Bradley addressed the concept through his experience in implementing the folding table theory, which led to the success of companies such as Cisco and eBay. Bradley tells that businesses can succeed with resourcefulness through innovation of effort in both opportunity- and necessity-based business directions.
- Subjects
RESOURCEFULNESS; BUSINESS success; BRADLEY, Steven; CISCO Systems Inc.; EBAY Inc.; TECHNOLOGICAL innovations
- Publication
Baylor Business Review, 2011, Vol 30, Issue 1, p48
- ISSN
0739-1072
- Publication type
Article