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- Title
External Factors Affecting Indian Hand loom Industry: A Paradigm Shift.
- Authors
Singh, Sushmita; Srivastava, Shashi
- Abstract
The paper aims to analyze handloom sector using PESTEL Analysis as a tool. The industry has been facing lot of issues since long despite of numerous Government interventions. The handloom industry has kept itself relevant by contributing to the GDP and employment generation in the country. The paper is conceptual in nature and is divided into four major parts i.e. introduction about handloom industry, the research gap followed by PESTEL analysis, and Findings. All the factor namely Political, Economic, Technological, Social, Environmental and Legal which together constitute PESTEL Analysis are assessed and analyzed. The paper infers that handloom sector gets strong Political, Legal, Environmental and Economic support. Social and Technological factors have reported to be detrimental in growth of this sector. Advancement of Power looms are a major threat as they in form of technological up gradation give a dent in the growth of handlooms. Socio economic status of the handloom weavers is poor due to various issues such as poor working conditions, low wages, health hazards etc. For long term sustainability these detrimental factors have to be looked into by the Government.
- Subjects
INDIA; HANDLOOM industry; GOVERNMENT policy; JOB creation; GROSS domestic product; WEAVERS
- Publication
International Journal of Business Insights & Transformation, 2018, Vol 12, Issue 1, p33
- ISSN
0974-5874
- Publication type
Article