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- Title
Modelo de gestión de comunicación pública del patrimonio: alternativa sistémica para las oficinas del conservador y del historiador en Cuba. Propuesta a partir de un estudio de caso.
- Authors
Dávila-Lorenzo, Marianela; Saladrigas-Medina, Hilda-María
- Abstract
Although academic initiatives are revealed around the communication of the cultural and natural heritage of the peoples, there are still no strategies capable of integrating its management in the different social spaces in which it is revealed: institutional, community and media. The study of the communication processes of the Office of the Conservator of the City of Cienfuegos in Cuba has allowed to base a communication management model with a strategic, systemic, applied and participatory approach. This model plans to articulate the actors of the organization, the government, decision-makers and citizens, for the sake of a reinforcement of identity, culture, work climate, public image and their social projection towards a sustainable and prosperous development of local space, tourism and culture. The Public Heritage Communication Management Model has been validated as a theoretical-methodological proposal based on the criteria offered by local, national and international experts.
- Subjects
CUBA; CIENFUEGOS (Cuba); COMMUNICATION models; CULTURAL property; PUBLIC communication; SOCIAL space; OFFICE environment; PUBLIC spaces
- Publication
Revista Latina de Comunicación Social, 2020, Issue 77, p329
- ISSN
1138-5820
- Publication type
Article
- DOI
10.4185/RLCS-2020-1461