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- Title
Creating Clever Internet Memes Perpetuates Offensiveness.
- Authors
Merritt, Sally K.; O'Brien, Laurie T.; Ruscher, Janet B.
- Abstract
Communicators who generate internet memes often pair clever captions with photos. In line with prejudiced norm theory, meme creation may engender a norm of tolerance for discrimination. In this experiment, communicators tried to be clever and/or inoffensive while creating memes about normal weight targets. Subsequently, they rated offensiveness of other people's memes about overweight targets. Relative to communicators who previously avoided offensiveness, communicators who generated clever memes were more tolerant of stereotypic (but not counterstereotypic) memes about overweight targets. Factors that potentially reduce sensitivity to offensive internet content are discussed.
- Subjects
MEMES; INTERNET content; PHOTOGRAPH captions; OBESITY
- Publication
Western Journal of Communication, 2021, Vol 85, Issue 4, p471
- ISSN
1057-0314
- Publication type
Article
- DOI
10.1080/10570314.2020.1800812