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- Title
TRANSFORMATION OF PRINT MEDIA MANAGEMENT INTO ONLINE MEDIA (CASE STUDY ON BENGKULU EKSPRESS DAILY MEDIA).
- Authors
Muhardi, Reko; Alfarabi; Martadireja, Sonde
- Abstract
This study examines the management transformation process carried out by print media when switching to online media platforms. The research focuses on understanding media management carried out by print media in adapting information technology and its content into the online realm. Qualitative research methods were used, including an in-depth interview with the editor-in-chief of Media Harian Bengkulu Ekspress, which has transformed into online media. Data analysis was conducted to determine the management changes the Bengkulu Ekspress Daily media made when switching to online media. The results highlight the transformation of media management of Bengkulu Ekspress Daily, starting from the formation of a unique team that handles this online media itself, changes in news language that follow the tastes of the community, adjustments to the layout on the web, and interaction with readers through communication media. The implications of this transformation show significant changes in business models and increased reader engagement through online platforms.
- Subjects
INFORMATION technology; BUSINESS models; ENGAGED reading; QUALITATIVE research; CHANGE management
- Publication
Jurnal Indonesia Sosial Teknologi, 2024, Vol 5, Issue 2, p518
- ISSN
2723-6609
- Publication type
Article
- DOI
10.59141/jist.v5i2.919