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- Title
ESTILO COGNITIVO E AS DIMENSÕES DO PROCESSO DE ESTRATÉGIA EM MICRO E PEQUENAS EMPRESAS.
- Authors
Morais Pereira, Rafael; Mendes Borini, Felipe; Américo Fischmann, Adalberto
- Abstract
The process of business strategy has three dimensions: the logical and creative thinking, deliberate or emerging formation and revolutionary or evolutionary change. In addition, the cognitive style strategist also gained emphasis in the field of strategy, being characterized by the individual pattern information processing. Aligning cognition to the dimensions of the strategic process, it was adopted as cut out the micro and small enterprises, regarded as entrepreneurial organizations. The main objective of the study was to analyze the relationship between the cognitive style divergent holistic of the entrepreneur and the three dimensions of the strategy process in micro and small enterprises. Adopted a quantitative approach to collecting data from questionnaire to a sample of 92 micro and small enterprises in a municipality of São Paulo. The results from the analysis of structural equation modeling showed the relationship between the holistic style with divergent strategic thinking creative type, with the deliberate strategy formation and strategic change character so much revolutionary as evolutionary. As contributions, on a holistic divergent style, the entrepreneur takes a creative strategic thinking and urges both revolutionary changes as evolutionary. On the other hand, creativity, innovation and holistic view of the style in question does not necessarily confirm an emerging strategic formation, flexible and collaborative, on the contrary, they are associated with a deliberate formation under the sole responsibility of the entrepreneur owner.
- Publication
Revista de Empreendedorismo e Gestão de Pequenas Empresas, 2017, Vol 6, Issue 3, p525
- ISSN
2316-2058
- Publication type
Article
- DOI
10.14211/regepe.v6i3.497