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- Title
Risk ve Belirsizlik Altında Karar Verme Davranışı ve Nöroekonomi.
- Authors
BAKIR YİĞİTBAŞ, Şehnaz
- Abstract
Neuroeconomics is an interdisciplinary field that uses neuroscientific measurement tools to determine the neural basis of economic decisions. In this study, economic decision making mechanism is examined in terms of neuroscience. Many experiments have been conducted on whether rational decisions are made in the logic part of the brain, and which parts of the brain are activated by decisions made in an environment of risk and uncertainty. In this study, analysis is made within the framework of these experiments. First, the functions of the brain and its effect on the economic decision-making process are discussed. Secondly, the anomalies of the "expected utility theory" that examines the decision-making process under risk and uncertainty in economic theory and the results of the experiments that reveal these anomalies are included. Finally, the decision-making process under risk and uncertainty is examined with empirical examples within the framework of neuroeconomics. The aim of the study is to reveal whether emotions have a strong influence in the decision-making process. In all experiments, it has been found that humans make systematic mistakes in their decisions, and that the evolutionarily older part of the brain is activated under risk and uncertainty. While the results do not explicitly support any specific explanation for uncertainty avoidance, what is clear is that people have an immediate negative emotional response to uncertainty.
- Subjects
ECONOMIC decision making; UTILITY theory; EXPECTED utility; RISK aversion; NEUROECONOMICS; DECISION making
- Publication
Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2021, Vol 7, Issue 3, p25
- ISSN
2149-9314
- Publication type
Article