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- Title
1.0 REGULATION OF MONOPOLISTIC METHODS.
- Authors
Werner, Ray O.; Griffiths, L. C.
- Abstract
The article presents U.S. legal cases and developments in marketing relative to the regulation of marketing methods. In reference to market control the R. C. Bigelow, Inc. v. Unilever N. V., Thomas J. Lipton, Inc., Celestial Seasonings, Inc. and Kraft, Inc. and the Michigan Citizens for an Independent Press, et al. v. United States Attorney General Richard Thornburgh, et al. cases are cited. In reference to collusive behavior the Anti-Monopoly Group, Inc. v. General Mills Fun Group, Inc. case is cited. In regard to market exclusion the Clamp-All Corp. v. Cast Iron Soil Pipe Institute case is cited.
- Subjects
UNITED States; MERGERS &; acquisitions law; THOMAS J. Lipton Inc.; CELESTIAL Seasonings Inc.; KRAFT Foods Inc.; UNFAIR competition -- Government policy; ANTITRUST law; THORNBURGH, Richard; COLLUSION; GENERAL Mills Inc.; COMPETITIVE advantage in business; ACTIONS &; defenses (Law)
- Publication
Journal of Marketing, 1989, Vol 53, Issue 2, p99
- ISSN
0022-2429
- Publication type
Article