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- Title
LEADERS IN MARKETING.
- Authors
Weigand, Robert E.; Wright, John S.
- Abstract
The article profiles marketer William F. O'Dell. O'Dell, now at the University of Virginia, held a series of positions early in his career at such firms as Remington Rand, Penton Publishing Company, and Ross Federal Research Corporation. He then opened his own firm, Market Facts, which subsequently expanded with several specialized divisions. O'Dell is active in the American Marketing Association and contributes to The Journal of Marketing. The author also describes O'Dell's personal attributes, including his subtle sense of humor.
- Subjects
O'DELL, William F.; BUSINESSPEOPLE; MARKETING; MARKETING research; MARKET Facts Inc.; REMINGTON Rand Inc.; PENTON Media Inc.; JOURNAL of Marketing (Periodical); UNIVERSITY of Virginia; UNIVERSITY faculty
- Publication
Journal of Marketing, 1970, Vol 34, Issue 4, p66
- ISSN
0022-2429
- Publication type
Article